Crafted for a new generation of flavor-seekers, Splite is a vibrant sparkling water brand designed to break away from the monotony of traditional beverage aesthetics. From playful yet precise logo work to a crisp, adaptable visual language, this brand speaks to bold personalities and dynamic lifestyles. I led the complete brand design process — defining tone, crafting visual motifs, and shaping how Splite communicates with its audience across packaging, social media, and beyond. With a flexible system that blends minimalism with expressive elements, the final result balances freshness with clarity, offering a youthful but timeless identity that can evolve with the brand.